Unless you’ve been living in some sort of complete isolation since
1975., I’m sure you have heard of Microsoft. Spearheaded by Bill
Gates, the worlds geekiest billionaire, this behemoth of a tech
company has defined the way we view and use computers through
Windows, their operating system. Currently in its 10th
iteration, and with a 80% overall market hold, Windows is here to
stay for a long time and is undoubtedly the preferred system for the
every day person. Microsoft also develops and frequently updates
coding environments, they (infamously) fronted a whole new mobile
phone operating system, and are arguably the largest competitor to
the PlayStation in the gaming world with the Xbox console.
There are, of
course, many more areas in which Microsoft stands as the de facto
tech company, but as we all know, technology is one of the largest
contributors to our carbon footprint. The scientific view on carbon
is clear: it has created a blanket of gas which traps heat and is
changing our environment rapidly with a near certain catastrophic
outcome. Since the start of the industrial evolution in the 1700’s,
humans have released more than 2 trillion metric tons of greenhouse
gases into the Earth’s atmosphere. Surely Microsoft should deserve
no praise as a huge contributor to this, right?
Well, not quite.
Microsoft has just released an ambitious goal to be carbon negative
by 2030., and by 2050. to completely remove from the environment all
the carbon the company has emitted either directly or through
electrical consumption since its inception in 1975. While Microsoft
is no stranger to giving back to the world through philanthropy and a
number of environmental projects, this is still an incredibly bold
goal to set.
required to achieve such a feat is either wildly expensive or not
widely available; and that’s why the company is also launching a $1
billion fund to develop climate technologies for the rest of the
been carbon-neutral since 2012—meaning they have invested in enough
renewable energy projects and carbon offsets to balance out the
emissions that they create themselves. They also began charging
internal fees on their business units for their greenhouse gas
emissions. One crucial step to achieving Microsoft’s goal of being
carbon negative is to increase these fees, thus funding research and
development into the necessary fields.
Satya Nadella, President Brad Smith, Chief Financial Officer Amy
Hood, and Chief Environmental Officer Lucas Joppa announced the
company’s new goals and their detailed plans for becoming carbon
negative at an event at its Redmond campus.
“While the world will need to reach net zero, those of us who can afford to move faster and go further should do so. That’s why today we are announcing an ambitious goal and a new plan to reduce and ultimately remove Microsoft’s carbon footprint”
Microsoft President Brad Smith
In a slew of dark
predictions and scary headlines, it is a refreshing perspective to
have, especially coming from a company so large and should serve as
an example to not just other companies, but to governments and
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